Education
Experience
Freelance Experience Designer • August 2023 - november 2023
|
Experience design junior fellow • May 2023- August 2023
Collaborated closely with the design team to support client projects.
Conducted user testing to gather insights and refine user experiences.
Led UX research initiatives for clients and stakeholders, contributing to data-driven design decisions.
Strategized and ideated a 6-week advertising campaign for summer intern project, which led to a successful launch in NYC subway stations.
CX strategy Intern • May 2022 - June 2022
Conducted stakeholder interviews and facilitated user testing, contributing to iterative design processes.
Led customer journey mapping initiatives to enhance product usability.
Developed situational analyses and conducted competitive reviews for strategic decision-making.
Contributed to a segmentation study using qualitative and quantitative research methods.
Brand Strategy Intern • May 2021 - August 2021
Coordinated team project on industry analysis for name, image, and likeness in college athletics.
Assisted in developing brand strategy and positioning.
Recruited contracted videographers for the platform.
Productions Assistant • 2018 - 2022
Assisted in production of digital and linear broadcasts for the ACC Network in Blacksburg, VA covering Virginia Tech athletics
Skills