When approaching this brief, we wanted to create a digital product because we understood it would be difficult to completely change people's habits, so we wanted to find touch points where we could intervene with consumer’s current digital habits.

Problem: In a screen-centric world, humans’ dependency on digital devices has become alarming. Younger generations are spending more time behind screens, facing a growing epidemic of myopia.

Objective: How might we develop a digital product that seamlessly integrates into users' daily screen time habits, encouraging them to perform eye muscle exercises that help combat the development of myopia?

Insight: In the digital world, eye health is ignored.

Idea: Ocuflex is an ocular health-focused screen time training app that integrates with the user’s existing digital habits to reduce excessive screen time and train the eyes to combat the accelerating negative effects of myopia.