Excessive screentime is causing an increase in nearsightedness. In the world of technology, eye health is neglected.
Ocuflex is an ocular health-focused screen time training app that integrates with the user’s existing digital habits to reduce screen time & help combat the negative effects of myopia..
Using exisiting screen time habits for ocular exercises to decrease uptick in Myopia.
Tools: Figma, Photoshop, Illustrator
Role: Product Designer, Experience Strategist
Project Description: 21Grams D&AD Brief
Team: Kevin Kelleher (XD), Elizabeth Miller (XD)
Kevin Kelleher
Kelleherkp@vcu.edu
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More Work
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PROBLEM
Create a solution that inspires smartphone and tablet users to break the screen habit that is causing myopia.
INSIGHT
In the digital world, eye health is ignored.
STRATEGY
Strengthen your sight.
OPPORTUNITY
How might we develop a digital product that seamlessly integrates into users' daily screen time habits, encouraging them to perform eye muscle exercises that help combat the development of myopia?
BACKGROUND
In a world dominated by screens, our reliance on digital devices has reached concerning levels. Americans now spend an average of 7 hours daily on their screens, amounting to 106 days each year. As younger generations swipe and scroll they're increasingly confronted with a rising crisis of myopia, or nearsightedness.
We exercise our muscles to increase physical strength, and we exercise our brains to improve function- but we dont exercise our eyes which holds one of the most valuable senses we have as humans.
01 | OVERVIEW
SOLUTION
Ocuflex is a ocular health-focused screen time training app that integrates with the user’s existing digital habits to reduce excessive screen time and train the eyes to combat the accelerating negative effects of myopia.
OCFLEX SEAMLESSLY INTEGRATING WITHIN
USERS SCREEN TIME HABITS
When the users comes to the Ocuflex home screen, they will be greeted and asked to build their personalized training plan.
Ocuflex intervenes with users screen time on their desired time intervals.
Users can pick between intervening within full phone experience, social media, entertainment, etc.
OCUFLEX PRODUCT VIDEO
03 | PRODUCT
OCULAR IN-APP TRAINING EXCERCISES
In-app training presents the user with interactive exercises to strengthen ocular muscles.
Ocuflex offers multiple different in-app exercises that are used medically to help reduce eye strain and exercise the users eyes.
OFFLINE TRAINING
As most of humans days are spent behind the screen, its important for users to step away, get off their devices.
Ocuflex will remind these users with a inspiring quote that will help influence the users to step away and do something to nurture their well-being.
INTERVENING WITHIN YOUR SCREEN TIME, USERS SELECT
BETWEEN 3 OCULAR EXCERCISES
Ocuflex will intervene and ask users to choose between 3 researched backed ocular vision exercises to reduce eye strain.
In-App Training
AR/VR Training
Offline Training
AR/VR TRAINING
Ocuflex’s immersive AR training games like Eye Spy encourages users to look within and beyond their device’s screen to exercise their eyesight and depth perception.
RESOURCES
Resources tab provides users with important information, tips, and articles to help manage their vision problems.
Ocuflex also offers a directory for users to find eye care if needed.
04 | PROCESS
02 | BRANDING
Kevin Kelleher
Kelleherkp@vcu.edu
More Work
You Might Like
More Work
You Might Like
THE ASK
Create a solution that inspires smartphone and tablet users to break the screen habit that is causing myopia.
INSIGHT
In the digital world, eye health is ignored.
STRATEGY
Strengthen your sight.
OPPORTUNITY
How might we develop a digital product that seamlessly integrates into users' daily screen time habits, encouraging them to perform eye muscle exercises that help combat the development of myopia?
SOLUTION
Our solution is also our problem…
Ocuflex is an ocular health-focused screen time training app that integrates with the user’s existing digital to reduce excessive screen time and train the eyes to combat the accelerating negative effects of myopia.
BACKGROUND
In a world dominated by screens, our reliance on digital devices has reached concerning levels. Americans now spend an average of 7 hours daily on their screens, amounting to 106 days each year. As younger generations swipe and scroll they're increasingly confronted with a rising crisis of myopia, or nearsightedness.
We exercise our muscles to increase physical strength, and we exercise our brains to improve function- but we don't exercise our eyes which holds one of the most valuable senses we have as humans.
01 | OVERVIEW
OCFLEX SEAMLESSLY INTEGRATING WITHIN
USERS SCREEN TIME HABITS
When the users come to the Ocuflex home screen, they will be greeted and asked to build their personalized training plan.
Ocuflex intervenes with users' screen time at their desired time intervals.
Users can pick between intervening within the full phone experience, social media, entertainment, etc.
OCUFLEX CASE STUDY VIDEO
03 | PRODUCT
OCULAR IN-APP TRAINING EXCERCISES
In-app training presents the user with interactive exercises to strengthen ocular muscles.
Ocuflex offers multiple different in-app exercises that are used medically to help reduce eye strain and exercise the users eyes.
OFFLINE TRAINING
As most of humans days are spent behind the screen, its important for users to step away, get off their devices.
Ocuflex will remind these users with a inspiring quote that will help influence the users to step away and do something to nurture their well-being.
INTERVENING WITHIN YOUR SCREEN TIME, USERS SELECT
BETWEEN 3 OCULAR EXCERCISES
Ocuflex will intervene and ask users to choose between 3 researched-backed ocular vision exercises to reduce eye strain.
In-App Training
AR/VR Training
Offline Training
AR/VR TRAINING
Ocuflex’s immersive AR training games like Eye Spy encourages users to look within and beyond their device’s screen to exercise their eyesight and depth perception.
RESOURCES
Resources tab provides users with important information, tips, and articles to help manage their vision problems.
Ocuflex also offers a directory for users to find eye care if needed.
04 | PROCESS
02 | BRANDING
Excessive screentime is causing an increase in nearsightedness. In the world of technology, eye health is neglected.
Ocuflex is an ocular health-focused screen time training app that integrates with the user’s existing digital habits to reduce screen time & help combat the negative effects of myopia.
Using exisiting screen time habits for ocular exercises to decrease uptick in Myopia.
Tools: Figma, Photoshop, Illustrator
Role: Product Designer, Experience Strategist
Project Description: 21Grams D&AD Brief
Team: Kevin Kelleher (XD), Elizabeth Miller (XD)