02 | BRANDING
Branding by Madeline Miranda (AD)
THE ASK
Create a digital product and launch campaign around tackling a large societal issue that has not been solved that needs solving.
INSIGHT
It’s difficult to connect
one on one.
STRATEGY
Taking the complicated out of connections.
OPPORTUNITY
How might we... create a digital product that helps users find like minded individuals for friendship without the pressure of one on one hangouts?
SOLUTION
Acquaint, a friendship making app, that utilizes an innate personality quiz and shared interests to effortlessly match individuals in groups of three to five, focusing on cultivating genuine platonic friendships.
BACKGROUND
In America, our society is facing a large problem, the loneliness epidemic.
This epidemic is affecting our health and future as a society.
Friendship making apps focus on connecting users to another singular user. These one on one conversations or hangouts, can feel awkward, pressured, and intimate.
01 | OVERVIEW
03 | PRODUCT
FEEDBACK
The idea of Acquaint is to move your friendship offline.
After the groups second hangout as a group, a star button for feedback will appear in the chat.
Each user needs to answer questions about their experience & will have the opportunity to give their contact information to their new connections if they have not done so already.
After competition the group chat will be deleted, encouraging users to move off the app or keep searching.
SIGNUP & INNATE PERSONALITY QUIZ - ONBOARDING
Users will be directed through basic information sign-up.
One of Acquaint’s key features is the innate personality quiz that will help you connect with like minded individuals. Acquaints algorithm uses the users answers to show them users with similar personality.
The quiz consists of 8 questions multiple choice and sliders.
PROFILE & SPOTIFY INTEGRATION
Upon completion of the sign-up, users will be directed to their profile, where they can change their preferences, add photos, edit info, and change their interests.
Music brings people together: Acquaint has integrated with Spotify to allow users to allow access to their profile, so Acquaint can show the user more people with similar music taste.
CHAT
After a successful match, users will be placed in a group chat to start talking to their connections.
Encouraging users to get of their comfort zone and talk to these group chats was a pain point that was difficult to solve during the design process.
INTERESTS - ONBOARDING
After the innate personality quiz, users are asked to pick 5 of their favorite interests that will be displayed on their profile.
Acquaint will connect users to other users with similar interests during the matching process.
YOU’VE HAVE A MATCH MATCHES
Acquaint’s algorithm uses the combination of features and information to connect you to like minded people for meaningful connections.
Acquaint will match users in groups of 3-5, all users need to say yes to each other for a group to get “Acquainted”.
EVENT FEATURES
Acquaint understands that its hard to make plans that please everyone, thats where sponsored tailored events come into play.
Acquaint will host different events for all different types of people/interests around the users area where people can invite their new connections to hangout for the first time.
04 | PROCESS
CAMPAIGN
Friendship networking apps are inherently flawed. Focused on connecting a singular user to another singular user. In reality, It's difficult to connect with people one one-on-one.
Acquaint, is a friendship-making app, that utilizes an innate personality quiz and shared interests to effortlessly match individuals in groups of three to five.
Redesigning the friendship networking app experience.
Tools: Figma, Photoshop, Illustrator
Role: Product Designer, Experience Strategist
Team: Kevin Kelleher, Madeline Miranda, Taylor Bendus
02 | BRANDING
THE ASK
Create a digital product and launch campaign around tackling a large societal issue that has not been solved that needs solving.
INSIGHT
It’s difficult to connect
one on one.
STRATEGY
Taking the complicated out of connections.
OPPORTUNITY
How might we... create a digital product that helps users find like minded individuals for friendship without the pressure of one on one hangouts?
SOLUTION
Acquaint, a friendship making app, that utilizes an innate personality quiz and shared interests to effortlessly match individuals in groups of three to five, focusing on cultivating genuine platonic friendships.
BACKGROUND
In America, our society is facing a large problem, the loneliness epidemic.
This epidemic is affecting our health and future as a society.
Friendship making apps focus on connecting users to another singular user. These one on one conversations or hangouts, can feel awkward, pressured, and intimate.
01 | OVERVIEW
03 | PRODUCT
FEEDBACK
The idea of Acquaint is to move your friendship offline.
After the group's second hangout as a group, a star button for feedback will appear in the chat.
Each user needs to answer questions about their experience & will have the opportunity to give their contact information to their new connections if they have not done so already.
After the competition the group chat will be deleted, encouraging users to move off the app or keep searching.
SIGNUP & INNATE PERSONALITY QUIZ - ONBOARDING
Users will be directed through basic information sign-up.
One of Acquaint’s key features is the innate personality quiz that will help you connect with like minded individuals. Acquaints algorithm uses the users answers to show them users with similar personality.
The quiz consists of 8 questions multiple choice and sliders.
PROFILE & SPOTIFY INTEGRATION
Upon completion of the sign-up, users will be directed to their profile, where they can change their preferences, add photos, edit info, and change their interests.
Music brings people together: Acquaint has integrated with Spotify to allow users to access their profile, so Acquaint can show the user more people with similar music tastes.
CHAT
After a successful match, users will be placed in a group chat to start talking to their connections.
Encouraging users to get out of their comfort zone and talk to these group chats was a pain point that was difficult to solve during the design process.
INTERESTS - ONBOARDING
After the innate personality quiz, users are asked to pick 5 of their favorite interests that will be displayed on their profile.
Acquaint will connect users to other users with similar interests during the matching process.
YOU’VE HAVE A MATCH MATCHES
Acquaint’s algorithm uses a combination of features and information to connect you to like-minded people for meaningful connections.
Acquaint will match users in groups of 3-5, all users need to say yes to each other for a group to get “Acquainted”.
EVENT FEATURES
Acquaint understands that it's hard to make plans that please everyone, that's where sponsored tailored events come into play.
Acquaint will host different events for all different types of people/interests around the user's geographical area where people can invite their new connections to hang out for the first time.
Friendship networking apps are inherently flawed. Focused on connecting a singular user to another singular user. In reality, It's difficult to connect with people one one-on-one.
Acquaint, is a friendship-making app, that utilizes an innate personality quiz and shared interests to effortlessly match individuals in groups of three to five.
Redesigning the friendship networking app experience.
Tools: Figma, Photoshop, Illustrator
Role: Product Designer, Experience Strategist
Team: Kevin Kelleher (XD), Madeline Miranda (AD), Taylor Bendus (CW)
04 | PROCESS
Connect to Content
Add layers or components to infinitely loop on your page.
CAMPAIGN
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Kevin Kelleher
Kelleherkp@vcu.edu
Kevin Kelleher
Kelleherkp@vcu.edu
Kevin Kelleher
Kelleherkp@vcu.edu